TEST + PIVOT YOUR WHYS

Now that you have identified your Whys and audiences, you have developed a test for your narrative. Bring your updated Whys for a final presentation. When you finish articulating and testing your Whys, you have the foundational work for solid storytelling, and a method to pivot in the future.

INTEGRATE YOUR WHYS

Strengthen your brand story, craft your personal narrative, and integrate your Whys for storytelling across audience channels. Bring your work to the final class for feedback. Connect and engage audiences, winning their support to make the impact you want to see in the world, by storytelling with Why at your brand touchpoints:

• Advertising Campaigns

• Ambassador/Referral Programs

• Audience Targeting

• Biz Dev Pitches

• Brand Messaging + Story

• Client Meetings

• Communications Strategy

• Creative Materials

• Digital Design

• Elevator Pitches

• Email Campaigns

• Investor Decks

• LinkedIn Bios

WHO

This Program Welcomes:

• Entrepreneurs

• Social Innovators

• Change Makers

• Marketers, Publicists, Brand Builders, Digital Professionals

• Biz Dev + Sales Professionals

• Startup Team Members

• Leader of All Kinds

“By answering questions about my personal Why, brand Why and audience Why, I had an ‘aha’ moment. I realized my personal story is very interesting, and it supported me to share and better connect with clients, and also inspired me to redesign my site to one that deeply resonates. Marissa also pointed out that I wrote ‘design is love.’ I’ve been saying it for years! Now ‘design is love’ has become my new Why mantra! The rest—the how, what, and if—followed easily. I originally came to Marissa when I wanted to rebrand my company—I decided to make my Why, ‘Design Is Love,’ my brand’s new name.”

SACHIKO UOZUMI, FOUNDER, DESIGN IS LOVE

"I found an immediate value return in Marissa's Why discovery work. Marissa's questions made easy for me to contemplate and articulate my values, digging deep to capture my inner Whys. Seeing the parallels between my own Why, my company's Why, and my customer’s Why, was fascinating and enlightening — I always felt the connection, though this reinforced the relationship. Marissa worked with me to tie these pieces together into a cohesive story that resonates. I even used the results of our session in conversations with two clients very next day!" 

GREG IORIO, FOUNDER, CONDOR CONSULTING

"One of the greatest ways that Marissa adds value is by getting the client to establish their story by figuring out their Why, How and What. With this foundational work, I was able to publish my first book and gain media attention before and after the launch. I had many aha moments that led to the ultimate establishment of my coaching and speaking business. In addition, through Marissa’s programs, I gained clarity around Why I wanted to pursue a speaking career, my specific areas to focus and continue to get different perspectives on how to execute each idea in building my platform." 

MELLANY PAYNTER, AUTHOR, SPEAKER, ENTREPRENEUR

“As an entrepreneur, this exercise is helpful because storytelling is empowering. Improving my storytelling makes it easier to talk about my organization and be confident — I get good feedback, and people are encouraging. It was a good opportunity to practice my pitch. Every time I share my story, I meet an increasing number of important people who are knowledgeable, enthusiastic, or have connections, which will result in greater connections for fundraising and building a community to drive us forward.”

JAANA REHNSTROM, FOUNDER & PRESIDENT,
THE KOTA ALLIANCE

“We went through a challenging time, making decisions about the direction of our business and model and selecting parts of our business to let go and focusing on essential aspects of our organization. The search for our Why got us through these times, helping us to clarify our motivations. With Marissa’s model, we discussed the Why of each of us on the team, and how it should be reflected in the business.”

JONAS GÜNTHER, CO-FOUNDER, WE ARE THE NEW FARMERS

Advancing new ideas and connecting people, Marissa Feinberg is Founder and Chief Storyteller of Triple Bottom Why. Her boutique consultancy offers communications, marketing, digital and brand storytelling in sectors ranging from social and environmental impact to health and wellness, and arts and entertainment. Feinberg raises the profile of her clients, developing the platform for them to achieve their goals, whether they are raising awareness or capital.