INTRO WEBINAR
ARTICULATE YOUR WHY — FOR YOURSELF, YOUR BRAND + YOUR AUDIENCE
Reflecting on one year since the pandemic, many of us rethink our purpose and sometimes we struggle to stay connected. It's easy to get caught up in the day-to-day tasks of our work and life, questioning Why we do what we do. However, if we can articulate our Why, we can continue to be inspired.
I recently shared this method with the NYU Startup School to support entrepreneur pitches, NYU Tandon School of Engineering for product-market fit, and WE NYC for brands connecting to different audiences.
During this webinar, I will walk you through my Triple Bottom Why philosophy, which aligns our Whys with our organizations and audiences. Identifying Why also highlights values, supporting the triple bottom line: people, planet, and profit.
You will leave this webinar with processes and tools to articulate your Why, which you can then integrate across your storytelling, whether you are strengthening your brand story, crafting your personal narrative, or pitching different audiences.
ABOUT THE SPEAKER
As Founder and Chief Storyteller of Triple Bottom Why, Marissa Feinberg is a marketer, brand storyteller, digital maven and media whisperer with a passion for championing new ideas and connecting people. Feinberg raises the profile of her clients, developing the platform for them to achieve their goals, whether they are raising awareness or capital. From Fortune 500 companies to seed-stage organizations, Feinberg's clients have been featured in The New York Times, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others. Prior, Feinberg co-founded Green Spaces NY, acquired by MissionHUB, becoming Impact Hub NYC.
SIGN UP TO BE NOTIFIED OF THE NEXT WEBINAR:
When we believe in something or someone, we become their best champion because we are inspired to share their narrative. When we unlock the right message, our ability to create even more champions is endless.